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Direct thermal or thermal transfer?

Printers 1 min read

Two ways to print labels: one without a ribbon, one with. The difference decides how long your label lasts.

by POS Kosova · Reviewed on

The short answer

Direct thermal prints on thermal labels with no ribbon — simple, for short-lived labels (shipping, prices, scales). Thermal transfer melts ink from a ribbon onto the label — for labels that must last and resist heat, light and rubbing.

The comparison in one table

Direct thermalThermal transfer
RibbonNoYes
LabelsThermal labels onlyPaper, synthetic labels and more
LifetimeShort — fades with heat and lightLong
ForShipping, prices, scalesProducts, inventory, assets, warehouses

Which printers do what

All label printers: label printers. Labels and rolls: thermal labels.

Mistakes we see most often

  • Direct-thermal labels on products displayed in light or near heat — they fade.
  • A direct-thermal-only printer for asset labels that must stay readable for years.
  • A ribbon that does not suit the label — ribbon and label material are chosen together.

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